Guinness wanted to update its Pubfinder web-based app experience to be more social by adding a gaming strategy and make it easier to use. The gaming aspect of the experience is only available to users who sign in through Facebook. If users opt not to use the Facebook login option, they can still rate a pint and find pubs nearby.

I mapped out the workflow, the layout and gamification system.

 

Prototype

(mobile users)


 

User Flow and Wireframes