Defining the “What” and “Why”
User experience is the end-to-end experience for anyone using a system or product. The best experiences are developed with business and user’s goals at the forefront. The smallest details of an experience that are easy to overlook are often the most definitive when correctly addressed.
The UX process is critical to the success of a system or product. While the exact process is specific to every project, the basics remain the same. It’s important to understand the process in order to know how best to tailor project work. Some projects may have limited time, limited resources, limited budget, all three, or none of those constraints. Flexibility is essential.
Every project begins with a problem statement, which may need to be uncovered and defined in order to proceed. Business and user goals which align with the problem statement are agreed on once the statement is defined.